CARNATION PRE COLLECTION
In early September 2016, I created the first in a series of selfie campaigns with Caroline Vosse @frenchictouch. I invited Caroline to take selfies wearing the Carnation Pre Collection 16/17 in the Cindy Sherman exhibition (QAGOMA) and in our hotel, Brisbane. For me, at the heart of the selfie campaign is a return to an innocence of creativity, bold enough to break with convention invite play. In this case using the 'selfie' a current norm of social media behaviour using mobil technology.
CARNATION is a small selection of dresses, tops and skirts (with a gorgeous carnation print, created by MBP) ideal for Summer days and nights. As per usual, the CARNATION Collection is designed to make WORK SENSE and is perfect for hot summer days in the office as well as evening cocktails. We think the trick for dressing up/down is swapping a court shoe for a sandal and adding an MPB silk scarf for summer drama.